Betting at Coral

Posted by Trix @ 12:00 AM, Friday Jul 25th, 2008

Coral claim that their 1900-plus betting shops across UK offer bright, modern, eye-catching exteriors with a relaxed, friendly and enjoyable environment an on the whole that statement is true.

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Coral have been one of the market leaders when it comes to innovation in their shop estate. The company’s ‘concept shop’ in Central London is a mark of this and the ambition of the firm. It offers all the features that a modern betting shop should plus special additions such as moving projections instead of posters in the windows allowing updated offers to be displayed quickly. But that’s the concept what about the rest of the empire?

One thing is for sure you know that you’re in a Coral shop. The distinctive blue design leaves you in no doubt with whom you are betting. Plasma screens showing both SIS and Turf TV gives you access to all UK racing and for those who like their games the company have installed the most advanced fixed odds betting terminals in the industry, that said most betting shops are much of a muchness these days.

One thing that does set Coral apart from the rest is their in store audio service. With others the service is seen as a secondary device – there as background if anyone wishes to listen. In Coral shops however it demands attention and they have invested heavily in signing up well-known personalities to give their customers tips such as the likes of Jeff Stelling which is a very nice touch.

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